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Choosing a name
SELECTING THE PERFECT DOMAIN NAME
One of the most basic, yet most critical steps in the process of building an e-business is to select and register a domain that will serve as the home of the business on the Internet.
In addition to being the – usually – lasting home for an online entity, a domain name very much serves to define the profile of that entity. Many e-businesses are known simply by their domain name – so-called dot.com businesses.
Thus, finding the perfect domain name for your reseller business is an important step in your quest for success. Ideally, the domain name should reflect the nature of your business – if your business is carrying a certain message, the domain name can reflect that, too.
The perfect domain also is easy for customers to remember, short enough to quickly type into a Web browser, and distinct enough to help you create a unique identity for your store. Ultimately, you may register a domain for your business simply because you like it.
However, the following are some of the factors that combine to define the quality/value of a domain name. These are issues that you may want to consider when zeroing in on the perfect domain name for your business.
LENGTH
Generally, keeping a domain name fairly short will make it easier for site visitors to remember and type the name.
KEYWORDS
A domain name that includes catchy, sought-after and, most important, relevant keywords will help you in the search engine optimization process for your business Web site. Although certain search engines ignore it, others pay much attention to the occurrence of applicable keywords in domain names when ranking the Web pages in their indices.
NAME RECOGNITION
If any part of your reseller store will generate particular name recognition with potential customers, then, by all means, ensure that that is reflected in your domain name. Note that you – being the domain registrant – must ensure that a given domain name does not in any way infringe on a third party’s trademark.
TOP-LEVEL DOMAIN
The .com top-level domain (TLD) remains the most ubiquitous extension on the Internet. Consequently, Internet users likely will expect to see this extension when visiting a Web site.
This, of course, also means that .com names are relatively harder to find than less popular extensions – such as .ws or .biz. Because of its popularity on the Internet, it is recommended that you at least consider registering the domain for your business with a .com extension. Other popular TLDs, such as .net and .org, might limit the versatility of the domain, as they may imply a certain type of site residing on the domain. In some cases, a country-code TLD (ccTLD) will be more applicable than a generic TLD.
For example, a domain or Web site that contains French or Italian language would be better suited with a .fr or .it TLD than a .com or a .net extension, as ccTLDs tend to be more popular than generic TLDs outside the United States. Obviously, registering other, more specialized TLDs serves its purposes, too. Indeed, using a country-code TLD for your business’ domain serves as a clear, albeit subtle, indication of the nationality of you/your business.
As a means of reeling in visitors that type in your store’s domain name, but with the wrong extension, it is worth considering registering not only the desired domain, but also a selection of other TLD variations of the name.
For example, it might prove advantageous to own the registration for the .com, .net, .biz, and .us (assuming that the business is based in the U.S.) variations of your domain.
CURRENT TRENDS
Domains that contain words or phrases that are particularly en vogue may catch potential customers’ attention. However, such domains may lose their value as current trends change.
One of the most basic, yet most critical steps in the process of building an e-business is to select and register a domain that will serve as the home of the business on the Internet.
In addition to being the – usually – lasting home for an online entity, a domain name very much serves to define the profile of that entity. Many e-businesses are known simply by their domain name – so-called dot.com businesses.
Thus, finding the perfect domain name for your reseller business is an important step in your quest for success. Ideally, the domain name should reflect the nature of your business – if your business is carrying a certain message, the domain name can reflect that, too.
The perfect domain also is easy for customers to remember, short enough to quickly type into a Web browser, and distinct enough to help you create a unique identity for your store. Ultimately, you may register a domain for your business simply because you like it.
However, the following are some of the factors that combine to define the quality/value of a domain name. These are issues that you may want to consider when zeroing in on the perfect domain name for your business.
LENGTH
Generally, keeping a domain name fairly short will make it easier for site visitors to remember and type the name.
KEYWORDS
A domain name that includes catchy, sought-after and, most important, relevant keywords will help you in the search engine optimization process for your business Web site. Although certain search engines ignore it, others pay much attention to the occurrence of applicable keywords in domain names when ranking the Web pages in their indices.
NAME RECOGNITION
If any part of your reseller store will generate particular name recognition with potential customers, then, by all means, ensure that that is reflected in your domain name. Note that you – being the domain registrant – must ensure that a given domain name does not in any way infringe on a third party’s trademark.
TOP-LEVEL DOMAIN
The .com top-level domain (TLD) remains the most ubiquitous extension on the Internet. Consequently, Internet users likely will expect to see this extension when visiting a Web site.
This, of course, also means that .com names are relatively harder to find than less popular extensions – such as .ws or .biz. Because of its popularity on the Internet, it is recommended that you at least consider registering the domain for your business with a .com extension. Other popular TLDs, such as .net and .org, might limit the versatility of the domain, as they may imply a certain type of site residing on the domain. In some cases, a country-code TLD (ccTLD) will be more applicable than a generic TLD.
For example, a domain or Web site that contains French or Italian language would be better suited with a .fr or .it TLD than a .com or a .net extension, as ccTLDs tend to be more popular than generic TLDs outside the United States. Obviously, registering other, more specialized TLDs serves its purposes, too. Indeed, using a country-code TLD for your business’ domain serves as a clear, albeit subtle, indication of the nationality of you/your business.
As a means of reeling in visitors that type in your store’s domain name, but with the wrong extension, it is worth considering registering not only the desired domain, but also a selection of other TLD variations of the name.
For example, it might prove advantageous to own the registration for the .com, .net, .biz, and .us (assuming that the business is based in the U.S.) variations of your domain.
CURRENT TRENDS
Domains that contain words or phrases that are particularly en vogue may catch potential customers’ attention. However, such domains may lose their value as current trends change.
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